For years, Smooth Fusion has promoted itself as a company that “plays nice with others.” And while playing nice with others conveniently fits our personality, there are also business reasons why it is important.

Smooth Fusion conforms to a variety of client and vendor configurations. Here are some common examples:

• Working for a marketing agency that brings us to the table with their client.
• Working for a marketing agency that keeps us completely in the background.
• Working directly for a corporate marketer who asks us to work with their creative agency.
• Working with multiple vendors coming together for a complex campaign or program.
• Working with an agency with which we have a common client.

You can imagine the potential challenges and stressors in the scenarios above. How can these arrangements all result in successful projects? It requires Smooth Fusion to understand its role and to allow our client to direct us. It requires us to play nice with others.

Here are the rules Smooth Fusion lives by when it comes to working with our clients:

Our client decides our role and we respect that decision. Our job is to consult where needed and to perform digital implement work. We stick with whatever role our client ultimately decides is our role.

We cooperate with partners. We don’t always get to choose the vendors with which we are asked to partner. We are, however, committed to be a good partner to whatever vendors are involved in the project.

We understand non-disclosure. We are acutely aware of the need to protect the privacy of our clients’ projects, programs, data, and other information.

Our success comes from our clients’ success. If our client is an agency, it is our job to help the agency deliver success to their client. If our client is a corporate marketer, then our job is to help that client achieve success.

We have a long-term view. We pride ourselves on our many long-term client relationships. We don’t want to do anything to jeopardize our opportunity to keep working with our clients.

These rules ensure that “playing nice with others” is more than just a phrase. You could say it is in our DNA.