Introduction to Facebook’s Open Graph

by Jonathan Towell July 13, 2011
Have you noticed how sharing a link on Facebook will display a thumbnail and description? Or, have you taken the time to look at your friend’s interests? And have you wondered “How can I customize the thumbnails and descriptions for my links?” The answer is Facebook’s Open ... [More]

Introduction to Microformats

by Jonathan Towell July 13, 2011
Traditional Search Engine Optimization (SEO) isn’t good enough anymore. Today’s digital marketer must think beyond SEO. There are new techniques which now allow developers to link data on a page such that it can be understood, formatted, and reused. As a marketer trying to share informat... [More]

Improving Metric Gathering on Facebook

by Jonathan Towell April 5, 2011
Historically, tracking users’ behavior on Facebook tabs has been tough if not impossible. Google Analytics and other stat tracking platforms did not work with Facebook’s tab publishing platform, Facebook Markup Language (FBML). Recently, Facebook changed tabs from FBML to iFrames, allowi... [More]

We Understand Marketers

by John Ware September 16, 2010
Though Smooth Fusion is primarily known as a technical partner, part of our success is attributable to the fact that we understand marketer’s needs. Marketers work in fast-paced, competitive environments. Each project has its own unique challenges to navigate, but some elements are universal: Ti... [More]

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Playing Nice with Others

by Todd Knowlton September 13, 2010
For years, Smooth Fusion has promoted itself as a company that “plays nice with others.” And while playing nice with others conveniently fits our personality, there are also business reasons why it is important. Smooth Fusion conforms to a variety of client and vendor configurations. Here are some ... [More]

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Adventures in Mass Transit

by John Ware August 23, 2010
In February I learned that I'd lost my driver's license as I was standing at the TSA counter at the Lubbock airport. I was able to use alternate photo ID & credit cards to establish my identity and I was able to clear security. While alternate mean of identification works for the TSA, rental car co... [More]

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Site Launch: Microsoft Develop for Windows

by Todd Knowlton July 30, 2010
Site: Microsoft Develop for Windows (www.developforwindows.com)Client: Carey Keller Anderson (Seattle)Creative Design By: Carey Keller Anderson Launched: March 2010 Microsoft was looking to consolidate information about developing software for Windows into a simple portal t... [More]

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Site Launch: Microsoft Design .toolbox

by Todd Knowlton July 6, 2010
Site: Microsoft Design .toolbox (www.microsoft.com/design/toolbox)Client: Fuel Industries (Ottawa, Canada)Creative Design By: Fuel IndustriesLaunched: June 2010 Microsoft Design .toolbox is a unique and fun online learning environment for creative design concepts. Smooth Fusion implemente... [More]

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Social Media Lessons From the Wine World - Part 1: Planning

by Ben Simons February 17, 2010
In my hours away from the world of marketing and web development, I write a wine blog called Vinotology.  Since I started my blog, I’ve become pretty active in the wine blogging and Twitter community and have had the opportunity to observe the way that a lot of wineries are using social m... [More]

The Webfinger Protocol - Pay Attention Marketers

by Jonathan Towell February 16, 2010
Google recently introduced the WebFinger protocol and enabled it for all Gmail account. What is WebFinger? WebFinger is a protocol that can be used to attach public profile information to an email address. Engineers have been fumbling around with ways to standardize the way profile information is sh... [More]

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About Smooth Fusion

We specialize in helping marketers with the planning and implementation of digital campaigns and ongoing programs. We are a trusted partner to marketing agencies and corporate marketers worldwide, delivering our unique blend (or fusion) of technical expertise and understanding of the needs of marketers.

Our team is made up of consultants, project managers, software engineers, developers, designers, and quality assurance specialists. And what we all have in common is experience using technology to empower marketers. Unlike most technical groups, Smooth Fusion exists to specifically assist marketers.

We do our work from our home base in West Texas with our fulltime in-house staff and a small group of select freelancers. Learn more about Smooth Fusion.