Introduction to Microformats

by Jonathan Towell July 13, 2011
Traditional Search Engine Optimization (SEO) isn’t good enough anymore. Today’s digital marketer must think beyond SEO. There are new techniques which now allow developers to link data on a page such that it can be understood, formatted, and reused. As a marketer trying to share informat... [More]

Improving Metric Gathering on Facebook

by Jonathan Towell April 5, 2011
Historically, tracking users’ behavior on Facebook tabs has been tough if not impossible. Google Analytics and other stat tracking platforms did not work with Facebook’s tab publishing platform, Facebook Markup Language (FBML). Recently, Facebook changed tabs from FBML to iFrames, allowi... [More]

The Webfinger Protocol - Pay Attention Marketers

by Jonathan Towell February 16, 2010
Google recently introduced the WebFinger protocol and enabled it for all Gmail account. What is WebFinger? WebFinger is a protocol that can be used to attach public profile information to an email address. Engineers have been fumbling around with ways to standardize the way profile information is sh... [More]

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Waves, Bots, Gadgets, and the Inadequecies in Email that you Never Knew Existed

by Jonathan Towell December 7, 2009
By now, you've probably heard of invite only, Google Wave.To appreciate all the new stuff packed into Google Wave, you should watch this very long video or this very short video below: The best part about Wave is that it isn't just a Google only toy. Wave is a protocol designed such that eventually... [More]

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Why Twitter's Embrace of Retweets Can Be Good for Marketers

by Jonathan Towell November 23, 2009
Twitter recently baked in retweet functionality into their core service. Here are the notable changes: Retweets now display with the original twit's profile, not the retweeter's profile. Twits can just click a button to retweet instead of typing "RT @username" Retweets show retweet stats including ... [More]

Razorfish Finds Digital Sweepstakes Useful

by Jonathan Towell November 16, 2009
Razorfish surveyed 1,000 U.S. consumers to cull information about the way people interact with digital branding efforts. Read the full survey here and Razorfish’s analysis here. I found a few of these findings of particular interest to marketers. The bottom line is that digital branding, specif... [More]

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